You're using Helio Linux demo image 1.0. See http://vhl-tools.sourceforge.net/ for more information.
All of the software in this image is Open Source, in the sense of http://www.opensource.org/.
vhl-tools is not affiliated with VTech Information, although VTech Information has been quite supportive of Linux development on their hardware by providing documentation and other forms of support. VTech Information and other parties are welcome to develop (and sell) applications and products based on this and other Open Source software, in conformance to any applicable licenses.